Fiat Chrysler Auto Group Test

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he objective of the pilot program was to validate, or disprove, the ability of Automark Solutions' converters to increase the quantity of new vehicle leads generated from the existing FCA Dealer.com website platform without compromising on the quality (Close Rate) of those leads.

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Visitor Conversion Analysis

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n 2012 Automark Solutions began optimizing auto dealer websites for lead generation utilizing a series of plug-in conversion tools. This case study looks at how those tools performed in February 2015 for a group of stores owned and operated by a publically traded company in the U.S.A.

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iHS/Automark Solutions, LLC. - Lead Analysis

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ince 2012 Automark Solutions has been optimizing auto dealer websites for lead generation utilizing a series of plug-in conversion tools. While ample empirical evidence was available to prove these tools were effectively increasing the quantity of leads, there was limited evidence to quantify the quality of these incremental leads. In May of 2014 Automark Solutions commissioned iHS™ to conduct an independent analysis of leads generated by their lead converters. This case study summarizes their findings.

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