In 2012 Automark Solutions began optimizing auto dealer websites for lead generation utilizing a series of plug-in conversion tools. This case study looks at how those tools performed in February 2015 for a group of stores owned and operated by a publically traded company in the U.S.A.
The objective of this analysis was to prove or disprove the ability of Automark Solutions’ converters to effectively engage online shoppers and quantify the contribution made by each converter.
TOTAL ENGAGEMENTS- the 6,453 unique visitors engaged with an Automark Solutions’ converter a total 23,168 times, an average of 3.6 engagements per unique visitor.
On average, each unique visitor viewed 2.2 vehicle details pages
13.3% viewed a Daily Deal details page
26.6% viewed a Lease Special details page