FCA Digital selects Automark Solutions as certified providerDecember 28th, 2016
Virginia Beach, Va. – Automark Solutions LLC is proud to announce it has been named a certified provider by Fiat Chrysler Automobiles. This selection is part of Automark Solutions’ continuing efforts to provide the best possible experience for dealers and their online customers.
In July 2015, FCA Digital approved a test designed to validate, or disprove, the ability of Automark Solutions’ plug-in converters to improve visitor-to-lead conversion rates on the FCA Digital website platform. The study was conducted during the fourth quarter of 2015 and included five FCA dealers located in three different business centers. The results were quantifiably impressive.
The case study results showed a 115% increase in lead volume with a 24% close rate resulting in a 78% year-over-year increase in total internet sales. Based on these results, it’s fair to conclude that implementation of Automark’s converters across FCA’s digital platform would enhance the consumer experience and deliver incremental internet sales. This certification from FCA is the culmination of the study along with years of work from Automark Solutions and FCA.
Ken Lees, vice president of sales and partner at Automark Solutions, said he’s enthusiastic about the opportunities now available to FCA dealers.
“We’re excited to be selected by FCA as one of their premier, certified program providers,” said Lees. “We’re no stranger to helping auto retailers realize quantifiable increases in website lead generation and closing ratios, so we’re very thrilled that Automark.Solutions will be able to help even more Chrysler, Jeep, Dodge, Ram and Fiat dealers to sell more cars than ever before.”
About Automark Solutions
Since 2012, Automark Solutions LLC has been optimizing automotive dealer websites for lead generation utilizing a suite of innovative conversion tools which quantifiably improve online sales performance. These proprietary applications can be added to any website and have been independently proven to deliver incremental sales. In a recent study conducted by Fiat Chrysler Automobiles, Automark Solutions’ platform delivered a 115% increase in lead volume with a 24% close rate resulting in a 78% year-over-year increase in total internet sales. Automark Solutions’ platform is GM and FCA certified, among others,and an approved website plug-in by most other OEMs. To learn more about Automark Solutions and its ability to generate incremental first party leads, higher conversion rates and increased sales, visit our website at Automark.Solutions.